Lawrence Shaw is a sought-after process and human performance improvement professional with over 25 years of experience and an extensive and diverse corporate client list ranging from Fortune 100 companies to start-ups. He is a certified Lean Six Sigma Master Black Belt, a certified Master Trainer, and has formal training and certifications in various neuroscience modalities, including multiple brain integration techniques (mBIT®), HeartMath®, PQ® and others. Lawrence is the creator of the WINSHAW Choice Accelerator®, a cloud-based decision-making application and methodology that provides teams and individuals with a better, faster, and more inclusive process leading to more confident decision-making results. It is well known that the three legs of organizational improvement are people, process, and technology. Lawrence’s combination of all three brings a unique, dynamic, and results-oriented offering to clients. He has coached, trained, and advised teams from the C-suite to the front lines and has led major cross-functional projects leading to game-changing results. He loves to inspire and impart in others the passion, intellect, creativity, and resolve needed for innovative thinking and continuous improvement. Results include tens of millions of direct dollar client benefits, breakthrough new products and services developed, and stronger workplace cultures. As a practitioner of lean startup himself, he founded his consulting company and started a boutique production company that brings company and organization stories to life. Lawrence graduated from Syracuse University, lives in Atlanta with his wife, has two daughters, and is active in teaching and serving in his church and community. His personal interests include sports, music, theatre, movies, travel explorations, and good food.